Good to Great

by Jim Collins

Shaping a culture of success.This book has come  highly recommended by several of my colleagues. I thoroughly enjoyed Built to  Last, so I was looking forward to this book as well, and I was not  disappointed. Mr. Collins has another winner on his hands.

A key message in this excellent management treatise is that true leaders build  organizations that will last long after they are gone. They put excellent people  together first and then figure out what the company will do. If the company  already exists, they put the right people in the right jobs and then make sure  that the company is headed in the right direction.

This is right in keeping with what I have been suggesting to those attending my  Ethics as a Business Process seminars. We need to make sure we are building  human resources and processes for the long term and not be focused on the short  term (quarterly) results. Focus on those short term results forces managers to  make incorrect decisions for the STAKEHOLDERS.

Another key point is that we need to account for the stakeholders not just the  stockholders. When we are concerned about all those in our business chain, we do  not make decisions that make only one group happy at the expense of others. So  customers, employees, stockholders, and those in proximity to our physical  plants and services must be taken into account as well.

Collins presents the "Hedgehog Concept" and the three circles as a model to make  his points. One circle is "What you are deeply passionate about." A second  circle is "What drives your economic engine." The third circle is "What you can  be the best in the world at." The intersection of the three circles is where we  need to spend our time and energy. The Great Companies are more like  hedgehogs—they know one big but simple thing and they stick to it, at all  costs. They aren't the flashy technology companies, they are the tried and true  long term companies that keep producing sustained great results.

Collins also presents the concept of the Level 5 leader. Level 1 are highly  capable individuals, level 2 are contributing team members, level 3 are  competent managers, level 4 are effective leaders. And then there is the level 5  executive or leader who builds enduring greatness through a paradoxical blend of  personal humility and professional will. Level 5 leadership is not just about  humility and modesty; it is equally about ferocious resolve, and almost stoic  determination to do whatever needs to be done to make the company great. Level 5  leaders are fanatically driven, infected with an incurable need to produce  results, and they work at the intersection of the three circles.

The book is documented with the Collins trademark studies, surveys, and  interviews. He gives us a periodic view of how his research team argued over and  hashed out the details which resulted in this excellent book. And the surprise?  The surprise is that this is not a follow on to Built to Last but rather  it is best positioned as a prequel to that book. If you haven't read Built to  Last, read Good to Great first and then read Built to Last.  Both are excellent and by reading them in the suggested order, the puzzle pieces  will simply fall together. Definitely a five out of five on my scale.

[Click on the book  image to see it at Amazon]
 

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Shaping a culture of success

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